I came across post of interview I gave back in February 2014. It was interesting to recall how I was really anxious about the downward spiral of social media, then.

Read the full interview here.

Two of those questions were:

PB: How did you come up with the title for your book?
AF: I was always amused hearing people repeating the phrase “If Facebook was a country” as if it was a thing to revel in. I have also been fascinated by the power of conversations and the spoken voice that, minus cameras and other distractions, conveys much, much more.

PB: What is the main message you want your readers to understand?
AF: My overarching message is that we risk losing what makes us human by being so distracted that we prefer to scan headlines in 140 characters, rather than dig deep into the issues. We risk losing the art of listening because we are busy thinking how we may craft the next ‘tweet burp.’ After reading my book, I hope my readers reconsider what goes on in the name of marketing communication, PR and corporate communication.