The just published Technorati State of the Blogosphere report does a huge service not just to bloggers in general, but to anyone planning to use social media internally, or trying to do some media outreach.

The rest of the report makes an interesting case (there are more bloggers who are full time employees than you’d imagine) for the make up of “those people” and the content they deliver. For instance, there are more expert blogs than the snarky or confrontational type. Concealing identity is not such a huge thing, as people fear.

This blew my mind:

• The 2007 report last April, Technorati reported it tracked 70 millions blogs, growing at the rate of 120,000 blogs a day.
• The 2008 report puts the number at 133 million, with the blogosphere swelling by 1,000,000 posts a day!

Talk about a groundswell!

This 5-part  report, with two parts still to come, will be a wake up call for those still on those sidelines.