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McCainSpace needs a redesign, rethink

John McCain’s blog roll doesn’t include a link to his daughter’s blog, McCainBlogette. Though it does have Conservative blogger Michele Malkin (HotAir) and LaShawn Barber. Oversight? I don’t think so.

Meghan McCain maintains her distance for a good reason — if you read her blog closely. She does write about her Mom, fund raisers, the White House etc but does her own thing. The McCAin site, however is a tightly managed brand. It features issues, insights, trove of a photography, multimedia, and a networking tool called McCainSpace.

I experimented with it, and was confirmed within a few hours. But it is not what I expected. Since it riffs on MySpace, it suggests a networking space not a fund-raising funnel. It urges you to “build your own network of grassroots activists, take action and have fun.” On the site I created, categories include Modify your goals and Review Your Donors. The only way to build an address book is name by name –no uploading a database.

Huh?

Call me naive, but networking and activism isn’t only about getting people to drop money into a fishbowl. “Taking action” and “having fun” won’t go anywhere fast if those on the network are called ‘donors.’ I think they launched McCainspace too fast. Perhaps they have some functionality in the works, but the clock is ticking.

 

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