Vocus is hosting a free webinar tomorrow 2 pm (ET) on the evolving Social Media Release.
SMR
Do you create a data cloud?
I often refer to ‘social media resume‘ as a collection of online and offline activities we all engage in because of what we do, how we work, whom we link to, what we publish, and what conversations we have using social media.
The concept of the data cloud captures some of this, because we are talking of a reputation system that we deliberately create (in ‘about us’ pages, social networks, Wikipedia entries etc) or accidentally inherit (others linking to us, search engine spiders indexing us etc) based on digital information. These bits of data can be tagged and indexed to create a cloud.
There’s a very good discussion of this in a post by lexicographer Orin Hargraves, at the Visual Thesaurus. If you haven’t already come across this brilliant interactive thesaurus, I highly recommend it –yes it works in the form of a data cloud! It’s not free, but for under twenty bucks, fully worth it.
Hargraves goes on to say that we should think of the data cloud “as something other than a pretty, fluffy white thing that scuds across the horizon on a summer afternoon. The data cloud is home to a lot of curious things: bots, spiders, crawlers, gophers, and other critters that work tirelessly by night and day, sifting, indexing, collecting, comparing, and no doubt, drawing conclusions.”
The cloud does not just happen. We build it, color it, reshape it every time we interact socially in our analog and digital worlds. Like our resumes, we “put things into it and take things out of it” as we move ahead in life. Could we manage our cloud better? Definitely. Just as we would unsubscribe to data coming at us, “de-friending” people from our Facebook pages, we could and should clean up our data cloud periodically, because ultimately this is what our resumes will include. No bullet points, no overblown adjectives, no references, but an interactive data stream.
Just like a visual thesaurus.
Social Media Release, a work in progress
David Fleet started an interesting discussion, based on a problem he ran into with the Social Media Release.
The problem, as he explains in the structure of his post, is one of bullet points, embedded links and sections, rather than the conventional narrative structure. Meaning, the press release doesn’t pretend to be a pre-fabricated story for lazy editors.
With some compromises, it had a happy ending s he noted on For Immediate Release (Show # 319,) but it re-opens the topic of whether the SMR is ready for prime time.
There were big objective: to increase access, provide context, make it seo friendly, and the big one, to leave out the spin. The last is a big one, since most editors don’t want a PR department to write their stories, but give them the hook. Big difference. Then there’s the convenience factor of the embedded links, one-click image downloads and the delicious and technorati tags.
Getting all these in one place, for many organizations is a work in progress. We love our ‘shared folders’ and our media pages, but they’re not exactly accessible and journo-friendly.