Quotes for the week ending 12 Jan, 2008

“information overload makes it difficult for anyone to separate essential air from smog.”

Steve Rubel, on the value of curators who distill information for others.

“I’m past the age when I can claim the noun ‘kid,’ no matter what adjective precedes it. But tonight…

John McCain, addressing a New Hampshire crowd on Tuesday, on his comeback.

“But to have access to the electoral marketplace, he has to pass the Halle Berry test.”

Bob Garfield, ad critic in Advertising Age, on Barack Obama’s ‘acceptably black’ marketability.

“Social media does not mean shameless social mountaineering, and I can bet you are not going to make yourself very popular as a communicator by sending out stuff like this.”

A member of Melcrum’s Communicators Network, annoyed at the spam-like New Year’s greeting sent by another member to hundreds of others.

“Marketing is low-hanging fruit for politicians.”

Alam Khan advising mobile marketers about the need for self-regulation, to avoid political intervention.

“Email blows away all other social networks.”

Max Kalehoff, on Online Media Spin, on why plain vanilla email is still king of the hill.

“We are always cultivating our media, who are not just our vehicles but in fact they are our primary audiences.”

Madhavi Mukherjee, at India PR Blog, on the ‘stalagmite theory‘ of how PR cultivates its audience over time.

“It takes an industry to raise a child”

Paraphrase of Intel’s response with regard to pulling out of Nicholas Negroponte’s One Laptop Per Child project, and launching it’s own rival People’s PC.

Employees not on the same page? This could help.

There was a Towers Perrin study that flies in the face of what we believe all our fancy digital communications could do for getting everyone up to speed, and on the same page.

It states that there were significantly more disengaged employees in the workplace than those who were engaged. The big problem of course is communications –or the lack thereof of senior Management communicating to employees what was going on in the organization. They call it the “engagement gap” and it’s closely tied to employee performance.

What does that mean for communicators? I could come up with three ways to bridge the gap:

1. Invite employees to the party. Involve them before and during the implementation of a new strategy –not after. This could be done by conducting surveys regularly, not only when “issues’ come up.

2. Be transparent. Be very clear as to the objectives of the marketing or media campaign. Never try to spin the concept, because guess what? Employees are much smarter than corporate marketing gives them credit for.

3. Make them your evangelists. Assign them roles in the communication process. This may seem obvious, but how often have you seen employees described as “target audiences?” Maybe you want to get the message across to them, but they’re not targets. They’re nodes and channels.

For an expanded discussion of this check Melcrum’s InternalCommsHub.