What you say could come back to bite into your book tour!

This is a statement disparaging a former White House insider who wrote a book criticizing the White House. But there’s a catch.

“Well, why, all of a sudden, if he had all these grave concerns, did he not raise these sooner? This is one-and-a-half years after he left the administration. And now, all of a sudden, he’s raising these grave concerns that he claims he had. And I think you have to look at some of the facts. One, he is bringing this up in the heat of a presidential campaign. He has written a book and he certainly wants to go out there and promote that book. Certainly let’s look at the politics of it.”

It sounds a LOT like the person being attacked is Scott McClellan, former White House press secretary. The problem is, the person saying it is McClellan! He is talking about another tell-all book by Richard Clark! On March 22nd, 2004.

“And now, all of a sudden, he’s raising these grave concerns that he claims he had.”

Public records are a brilliant thing. But in this age of access, and the ability to drill into search engines and databases that capture history, what you say from a public or private podium feeds your data cloud.

Quotes for the week ending 7 June, 2008

“Marketers are horrible at getting close to customers …they say they want it, but they don’t”

Charlene Li, VP-Principal Analyst, Forrester Research, in Advertising Age which picked here as one of the Women to Watch

“But neutrality and readability are two vastly different things; neutrality doesn’t make an article inherently understandable. That’s what an editor does.”

Shel Holtz on the value of good editing, and the role of professionally produced encyclopedias.

“Additive or Core Ingredient? Putting Social Media in the Mix”

Topic at “OMMA Social” a one-day event on social media, on June 23rd.

“Copy gets in the way.”

Seth Godin, on why it is important to use the discipline of the classified ad –paying by the word- when crafting ad copy.

“It’s hard to imagine a public confession more extraordinarily frustrating or profoundly unsatisfying.

Leonard Pitts, syndicated columnist, on Scott McClellan’s book What Happened dealing with White House deception.

“We’re getting treated like air freight.”

Robert Mann, aviation consultant, on the possibility that airlines may adjust ticket prices according to a passenger’s weight.

“When a newspaper moves online, the bundle falls apart.”

Nicolas Carr, writer and member of Britannica’s Editorial Board on the economics of culture and media.