Is Virtual Reality going to become the next toy? It was going to happen, when marketers rediscover the immersive experience that they never got to realize when the wonders of Second Life never materialized.

Now that McDonald’s has got into the game, letting children re-fold the Happy Meal box into a VR headset (just like the Google cardboard model, but a different template), you could expect many to follow. WIRED reports that these ‘Happy Goggles’ (ugh! I just don’t dig this name), will be available at 14 McDonald’s restaurants across northern Sweden.

Coke has also experimented with similar headsets.

Now, to be sure the Golden Arches says they want to be in the education space. How that will go is left to be seen. Edutainment might be more appropriate.

Nevertheless, VR is well suited for educational experiences like we have never known. Unlike a computer screen, the wearable experience could be used differently. We don’t need ‘toys’ in class, though. Just tools.