Last weekend I accompanied my daughter to a birthday party of a six year old, where it was wall-to-wall Hanna Montana. I have seen worse, with the now (hopefully) waning Princess craze, so I kept my comments to myself.

But I nearly lost it when I heard the must-have Hannah Montana doll (that sang a few seconds of her songs) say “this is fricking awesome!” over and over again. The five- and six-year olds in the room then began trying to decipher the sentence.

It’s no accident when you lend your name, (image, voice, hairstyle..) to a marketing machine aimed at very young kids, and agree to say “fricking awesome” at the push of a button. I began to wonder when she would crash and burn; when there would be a parental backlash.

So now that the news has broken about poor Miley had been duped into a soft porn photo shoot by evil Anne Leibowitz , I have grounds for being cynical. Miley Cyrus “embarrassed?” Ann Leibowitz apologized? This was all part of PTE marketing, wasn’t it? Push The Envelope –and hope people get slightly offended — because that’s the shortcut to media attention. “Miley Cyrus photo shocker. Details at 10!” This formula that’s worked over and over again.

Said a reader on ValleyPRBlog, it’s a “Big coup for the PR Team. They aren’t going to get fired, they’re going to get huge bonuses.”