All this “Chatter” (Valuable If You Mine It)

I love the examples many people have pointed me to, when researching my book. It’s easy to dismiss any discussion of Conversation apps as YASMAT – Yet Another Social Media Amplification Tool.

Chatter is not about amplification. It’s about deeper conversations that happen when we meet someone who suggests “Let’s grab a coffee and chat about…” It’s about shared ideas on an Intranet, conversation threads, if you will.

I came across this feature known as Chatter at salesForce.com that is what I might call an industrial strength Chat App. (Not to be confused with Chat Apps.). It’s a tool that could be embedded in organizations to help mine the knowledge out of conversations.

Chatter used by GE Aviation

I thought it was awesome how GE Aviation uses it. More than that, it connects “a machine” (the GEnx engine on its DreamLiner) “to a social network.”

Bits and atoms –not just opinions and marketing blather –are powerful when combined in conversation threads.

Use only as directed 🙂

More about my book, Chat Republic, here

Quotes for the week ending 26 April, 2008

“He’s getting his ass kicked.”

Jack Welch, former CEO of GE, on the ‘credibility’ of Jeff Immelt, GE’s present CEO

“Nothing, nothing, nothing is as disgusting to me as some old CEO chirping away about how things aren’t as good under the new guy as they were under him.”

Jack Welch, on CNBC, making up for his previous criticism Jeff Immelt.

“Don’t pollute Earth Day with irrelevant advertising.”

Editorial in Advertising Age about marketers’ attempt to saturate the day with “Hey, look at us! We love trees” type of advertising.

“No happy label on toxic or wasteful product will ever change its contents.”

Abby Strauss, NY, a reader of Fast Company, commenting on Green Business practices article (“Another Inconvenient Truth“)

“Change everything…except for your wife and children.”

A 1993 quote attributed to Samsung chairman, Lee Kun Hee, to his chief executives. He now under government investigation.

For the iced coffee drinks. Make them with ice cubes made from coffee.”

A consumer-generated idea on MyStarbucksIdea.com, that received 13,050 votes

“Phoenix is sprawling at a rate that seems to rival Moore’s Law.”

Matthew Power, in WIRED magazine in an extensive article (Peak Water) about ground water.