I wrote this article, titled “Great picture, but what’s your story?” for Communication World magazine, based on a post here on the blog. Actually three posts. This, this and this.

This is a perfect example of the ROI (if you will) of my blog. It’s place where I test ideas out in a short post which gathers steam and based on online and off line conversations, and the idea quickly takes on a second life as a column.

Download article here.