Google’s SearchWiki shows where we are headed

If you’ve not heard of SearchWiki, prepare to be amazed. It’s going to change the way you think of Google. Tired of getting some really irrelevant results? Delete the ones you don’t like, add new URLs and markup the ones that you want to come back to later.

Actually it does more than even social bookmarking –a customized Delicious account, for instance — but considering how where Google is going with its new browser (Chrome),  and wiki (Knol), this wikified browser experience could be the way Google learns more about users’ needs.

I can see where this might be going. A search engine meets wiki meets social bookmarking would infect us with the collaboration virus surging through our veins. Soon, we may be able to share our customized search results with a group (a Facebook widget might make sense too) we are collaborating with.

Take a test drive my HoiPolloi Google Search Page at this customized site.

You could switch between HoiPolloiSearch and regular Google search. Even the paid search results change when you toggle between both. The pages could be free of ads for non-profits, government or educationional organizations!

My Social Bookmarking project

In the last two weeks I have been adding Del.icio.us tags at a rapid clip for my work at ASU’s Decision Theater. The initial purpose was selfish. I read a lot, and access content at a variety of locations –a laptop at work, at the library, at home, and very often at someone else’s workstation. I have grown tired of telling people to “send me a link to that article.” Tired because people sometimes forget, which then means a lot of back and forth emails etc.

Social bookmarking solves a lot if this. The quick easy was would be for me use and encourage other communicators across our four campuses to use my delicious tag “decisiontheater” when they see something. (Yes they could use others like Newsvine, StumbleUpon, Redditt and Technorati etc.) That way it shows up when I login to Delicious from any location, and I don’t have to look up different lists of Favorites on different browsers. Reciprocally, I have been asking colleagues to tell me what tag they use, so that I too could be their eyes and ears, and create social bookmarks for their school, business unit, faculty etc.

There are other movements attempting to formalize the business of link-sharing. Publish2 is one of them. It’s mission is:

“to bring all of the world’s journalists onto one common web platform and community, one that empowers journalists to discover, organize, and rank the most important news — to benefit your own reporting, your newsroom, and all news consumers on the web.”

The project is still in beta, and it will be more than Digg or Delicious. I like the crowdsourcing flavor it brings. Which is what my mini project is all about –tapping into the wisdom of the ASU Communication crowd, so to speak.