Coke’s move before the the activity ramps up in China next month for the Olympics, includes this wonderful microsite tied to collaboration.

The site and the project is called we8 –uniting 8 of Chinas musicians and design firms with 8 musicians of the West -as the pitch goes.

A very slick site, with a design your own bottle invitation. But what’s up with the eight themes such as optimism and healthy world? By the way, very clever we8 logo, based on east-meets-west.