It is notorious for the giant arrow pointing to the dealership. Sort of an old world billboard made with its logo to cut through the forest of signs in a busy part of Phoenix.

But Courtesy Chevrolet, the Chevy dealership in Phoenix was featured in last week’s Advertising Age about its other innovative ways of attracting customers.

“Courtesy Chevrolet is an internet pioneer,” says the article. It was one of the first U.S. dealerships to set up an online division 12 years ago, and today owns 650 URLs, and even uses live chats.

Granted, they have awful, old-world radio ads -the screaming DJ format– that makes me reach for the dial, but it seems like they have really tapped into new media to connect with customers.

They website is called “House of Courtesy”

Read article here.