This is not a real ad for Exxon-Mobil. It runs in the digital edition of the Fake New York Times, whose lead story (which I mentioned here) declared the end of the Iraq war.

Ads will never get close to this kind of language. But when you think about it, peace can be ‘lucrative’ –remember the Peace Dividend?– and have a ROI!

A blatantly honest sign (below) does the same thing.