Marketing through Robotics and Facebook

This caught my eye this week. A smart move by the promoters behind Ariel, who found a way to get people to play a game of shooting stains (jam, ketchup, chocolate) at items of clothing. The trick was to use Facebook as the interface, and an industrial robot to do the dirty deed.

The other smart move was using a public space such as a train station (Stockholm Central Station) to carry out this live ‘experiment.’