Air New Zealand’s paint job can teach us something

Memo to those producing corporate training videos: Find out what might prevent a captive audience from falling asleep.

I suppose there are a dozen ways to skin this cat when it comes to making inflight announcements. Anyone who’s flown Southwest Airlines knows how a statutory script about flight safety can be given a twist, or a certain delivery to make you pay attention.

And then there’s this clothing optional approach.

Whoever thought a boring safety video would have a chance at serving a marketing function, by going viral. The best part, it’s in sync with the campaign about being up-front, and having nothing to hide.

Thanks to Yang-May Ooi,who featured this on her cross-cultural communication blog, Fusion View.