Is there a universal number to be on a ‘do not deliver’ list for phone books?

I just called Yellow Book and asked to be taken off their list. Tel: 800.373.3280.

I understand there is a business model behind the catalog business, and I would hate to see people lose jobs over this, but isn’t it time for regulation to reduce the number of unwanted phone books? What’s wrong with a system where the phone book company asks us to opt-in to receive one?

I notice that two cities are already considering a law to reduce phone books.

The Direct Marketing Association has DMAChoice.org. Isn’t it time the phone companies got their act together?