This might be a good to watch that “words matter” speech of Obama, where he responded to the accusation that he was all about “just words.”
2008 elections
Copyright, catchphrases and change
It’s not a Budweiser ad, but it riffs on that ‘Whassup‘ phrase in a twisted way.
But humor apart, it is a great example of resurrecting an expired concept, skirting copyright, and making a statement.