In tough times job seekers need to expand job description

One more follow up to my post about what communicators could do during these tough economic times.

Annie Waite at Melcrum has an excellent post on how to look for interim positions during the downturn. The key seems to be flexibility.

I used to put it another way: that old line “It’s not on my job description” is an attitude  that we need to expel. You can’t blame people who started checking all the boxes on their job description, just to get a great performance review. But in doing this, we box ourselves into our jobs, not realizing that over a few months that job has changed.

While doing a good job of communicating how good we are in what we do, we should not unwittingly communicate how unwilling we are to do something different, daring, unexpected. It’s easy to communicate you are an out-of-the-box type of person without using that tired expression.  Here are a few simple ways:

  • Read something new. Completely outside your sphere of interest. Ask someone with that expertise to clarify what it says. It will stretch your mind, and make you more accessible should the need arise.
  • Try something different every month. It could be a tactic, a piece of software, or sit in a meeting you might normally avoid. If you’re not sure what’s possible, check Managing The Gray, an excellent way to stimulate your marketing ideas. CC Chapman’s podcast is like a Red Bull for your mind.
  • Get feedback. It’s tough for someone who  thinks he/she is an expert to ask others to give some honest feedback, but asking for feedback communicates that you are willing to learn.
  • Hang out with some really ‘weird’ people. I say this in a good way. Don’t just socialize with people like yourself. Try attending a Podcamp (there’s one this weekend in Phoenix). Have lunch with a journalist or a geek. It’s amazing what you will learn in 15 minutes! I met some retirees over coffee this morning at Einsteins, and was introduced to The Black Swan, and epistemology!

Forget MP3, here comes MP6

The lowly MP3 music format was quietly replaced by MP4. But this week, there’s news that a Chinese company has introduced the world’s first MP6.

The company is AIGO. We haven’t heard much of it here in the US. but we soon will. The device that plays the new format is the eMusicPlayer, using a wireless “reading-point pen.”

What’s interesting is how it blends the technology with a publishing concept. Aigo will publish a ‘music magazine’ periodically,  with about 200 to 300 songs. The pen is then used like a mouse, to point and select the music from the magazine.

I could see audio book publishers, and podcast aggregators putting this to great use. Of course any music player that can download a file wirelessly has a big advantage.

Quotes for the week ending 25 October, 2008

“YouTube is a clip culture … But we saw that there was a demand for longer form.”

YouTube’s director of content partnerships, Jordan Hoffner, on its move to allow videos longer than  10-minutes.

“Start iterating– fast.”

Robert Scoble on what newspapers can learn from the technology industry.

“he displayed … intellectual vigor”

Colin Powell, on endorsing Barack Obama.

“What reality are you in?”

Alec Baldwin, responding to those who thought it was a mistake to put Sarah Palin on Saturday Night Live, because it might sway voters.

“It is an acceptance mark.”

Antonio Lucio, the new CMO of Visa, on what the brand stands for, and his plans for moving a piece of plastic into the digital age. Quoted in Advertising Age.

“… we see that technology allows for new kinds of connectedness built around cell phones and the internet.”

Tracy Kennedy of the University of Toronto, commenting on the Pew Internet and American Life study on Networked Families, just out.

Wal-Mart is not afraid of negative reviews from customers.”

Josh Bernoff, on how Walmart has turned the supertanker around and is embracing social media.

“Be flexible, consider part-time work, take a paycut, work hard”

Annie Waite, at Internal Comms Hub, the Melcrum blog, quoting Lynn Hazan, about strategies for communicators to survive the down turn.

Creative visualizing of data

We just had a group at the Decision Theater inquiring how our visualizations, which are being linked to data sets, could be used in a Creative way. Creative with the capital C, that is.

So I am thrilled to promote a cool new interface launched today yesterday at Arizona State University’s Global Institute of Sustainability.

It’s called the Campus Metabolism project. Specifically, a web-based tool (a richer experience than Dashboard) for displaying real-time energy use in several buildings across the Tempe campus.

For anyone managing gobs of data and has a hard time getting it to mean something, this is cutting edge. What’s most interesting is that the Campus Metabolism concept was created as a student project – A bottom-up process, if you will. Also, this is the kind of data that makes people feel a real connection to how we relate to the network, the grid, the eco-system. It was initiated with the purpose of looking at “the hidden connection between the impact of the actions in our daily lives and the natural world.”

Sidebar: The folks behind it:
Campus Metabolism brings out the collaborative force behind the work going at at the Global Institute of Sustainability. This one nvolved: ASU Facilities Management, The National Center of Excellence on SMART Innovations, University Student Initiatives, Barrett Honors College, University Architects Office, College of Design, Ira A. Fulton School of Engineering, Psychology, the student chapter of Engineers Without Borders, and APS Energy Services.

Read more about the project here.

Are your “Message-force multipliers” working for you?

A ‘message-force multiplier’ is a fancy way of describing a person who is highly influential, especially within the media. They have been employed by the Department of Defense, which has practically embedded these influentials to get a certain narrative across.

It is shocking to think that this happens in the normal course of the news media, but it isn’t. Like product placement, the branding tactic to get favorable impressions through a medium, this happens all the time.

Let’s sidestep the political and ethical implications of this for a moment and see what we could learn from this. Who are your message-force multipliers? Could they be already ’embedded’ and ready that all we need to do is empower them, without having to resort to cloak-and-dagger tactics?

Networked audience. At the university where I work, students, not Communicators, are the real voices. They are highly networked in both analog and digital realms. Their channels (dorm room discussions, text messaging, study groups etc) carry our brand personality further and faster than any advertisement or press release; they ‘multiply’ the impact of the message.

Motivated audience. Not everyone who’s connected and networked is highly motivated. Walmart has a group of Mommy Bloggers who are passionate about the brand. These ElevenMoms, have their own ‘beats’ as it were –frugal living, product reviews etc. One is “a suburban subversive, plotting to reinvent the way we stay-at-home-moms think about keeping up with the Joneses.” Customers who ‘plot’ on your behalf? That’s worth a lot.

Peer-to-Peer. Dell’s Digital Nomads group (see my comments earlier) is an amazing place where the brand is very low profile, and the members basically help each other. It’s not just a web site. Members reach out to each other via a Facebook group, LinkedIn, Twitter, and a YouTube channel.

Too much social networking?

Terrible story from England about a Facebook-related murder. It reads like a National Inquirer headline, but it’s too tragic to be that, even. A man killed his wife because she changed her Facebook profile.

It tells us something about how obsessed we could be with social networks, spending an inordinate amount of time nurturing these second lives, and communicating with people, while failing miserably in the face-to-face side of the equation.

Get off the grid. Go play with your kids. Argue, debate, mud-wrestle if you have to. Invite someone to coffee. Make friends over a beer. These build stronger bonds, and they sure beat the value of ‘status updates.’

Link outside the box: Killing ‘stickiness’ one more time

People used to terrified about outbound links. I once worked for a company, that shall remain unnamed, whose marketing manager insisted that we should not link stories from a newsletter to destinations outside the company. She loved the ‘sticky’ concept so bad, I could’ve cried!

So I was happy to hear that there are bigger names who have written (even this week) the obituary for stickiness. Brian Steller, writing for the New York Times, describes a trend in newsrooms that are suddenly engaging in ‘link journalism‘ –a newly minted term for something we have been practicing for years, to substantiate, acknowledge and cross-reference a story. It’s a big editorial and mental shift for some –like my sticky manager — because it displays a sense of confidence to let readers come and go as they please.

Scary metaphors and the financial crisis

Phillip Massey, an information-technology worker in Dublin put it well, saying that “when America sneezes, the whole world catches a cold.” The not-so veiled reference to the pandemic flu waiting to wipe us out, makes the H5N1 virus look wimpy, by comparison.

It made me wonder how soon we will run out of metaphors. The following images have been evoked, ad nauseam, to describe what the financial system had become or is going through:

  • Weapon of mass destruction
  • Serial killer
  • Tsunami
  • Shockwaves
  • Earthquake
  • Meltdown
  • Dominoes
  • Bust
  • Implosion
  • Orgy
  • Casino