Universities in Sri Lanka Explore Blogging

Guest post by – ​Indulekha Nanayakkara​

When I was invited to conduct a presentation on New Media for a group of students who are studying journalism at a local University, the University of Colombo, I was both flattered and overwhelmed at first.

Yes, it’s true that I’ve been reading a lot and working on social media for the past few years, taken every opportunity that came my way to get deeper into social media. However, the fact that I will be speaking to university students itself was in a way, overwhelming. I was expecting myself to be bombarded with questions after the presentation so I read up on extra areas as well.

At the beginning of the presentation I was curious to find out who was on what social networking sites. So I asked them to raise their hands. Facebook – almost everyone. Twitter – Just one girl and she said she wasn’t that active. Blogs – none.

To be honest, I was a little shocked to see the response with regard to Twitter and Blogging. The presentation being on the importance of blogging, in addition to social media; I had to change my stance a little bit and go slightly more basic.

The response was mixed. Some had a sparkle in their eyes, while others had a blank expression. The majority were curious I guess. The back story here is that, out of the whole group of about thirty or so students that were present at the conference, five of them had been to the U.S. earlier this year for a one-and-a-half month long program called “Global Perspectives on Democracy – New Media” along with some students from India and Bangladesh. This was conducted at the University of Virginia. So, it was the same five students who organized the conference I was speaking at – “Youth Leadership Conference on New Media 2010”.

After the conference however, about seven or eight students stayed back and just chit-chatted with me. I tried my best to make them see the importance of blogging as a tool in citizen journalism, as well as the importance of networking through Twitter. As I was leaving, I promised them that I would follow up and help them to start a blog and I think it was an important start.

From what I gathered from the students that I met that day, they are keen on writing. But they are not quite sure where and how to begin. They also had a vague idea of creating a blog that would act as a bulletin board for the students.

This got me thinking. If the situation in universities is such, what about schools? I know for a fact that at least in international schools, the children know their way around chatting and facebook usage. But what about serious networking? Would they think of chatting with their potential future university lecturers or senior colleagues? Would they like to read blogs of students of their age but from various global communities? Do they know that they can collaborate with their friends on class projects once they go home, in order to complete them? And do they also know that they can do research and not necessarily surfing the web just for fun!

Apart from all of this, the good news is, that the students are geared to do their own blog. Once it is live, I hope to share it with your here.

A working model of ‘Social Capital’

I’ve been indulging in Wikis a lot this year.

I wrote quite a bit on the topic here and elsewhere, recently. And his Monday I was in charge of the wiki portion of what amounts to the launch of the first open source business development plan in Sustainability, for Arizona. More about this here.

So on Wednesday, when I visited Gangplank to get a better sense of this remarkable working environment I could not help notice the parallel.

If Gangplank is a piece of software, it would most probably be a Wiki!

It’s a a true collaborative space, whose ‘permanent residents’ (independent businesses) don’t pay rent, though they get to use the utilities, the workspace, conference rooms, wifi etc for no charge. Derek Neighbors, co-founder of Gangplank and our guest on the radio show this week, prefers to call this an investment in ‘social capital.’ It reminded me of another semi-financial term used in the book Groundswell –how collaboration earns a person ‘psychic income.’

But to get back to the topic of wikis, if you consider how much time has gone into Wikipedia –approximately 1 million man hours, according to Clay Shirky-– it is a model that works even among largely anonymous people. So of course it world work when you get a room filled with creative people.

Just step into Gangplank, and you’ll see a working model -or a ‘use case’ if you prefer another geeky term!

When you can’t broadcast, why not podcast?

A funny thing happened on the way to the radio station this week.

We had a great guest lined up, but were informed a day before that that time slot –7 PM Arizona time — was being preempted because the station, KFNX, had a prior commitment to carry the University of Arizona basketball game.

Rather than take a hiatus, I decided to pull out my trusty Zoom H4N and record a podcast with my co-host Derrick Mains. It happened to be a fitting week to talk of the launch of a baseline study by his company, GreenNurture and Miller Consultants. (More details here at the show web site.) This podcast also includes a report from Heather Clancy, our second on-the-ground correspondent.

The irony of this is, the radio show grew out of a weekly podcast! So, using social media-based format to broadcast a ‘show’  is more than a fall back. It’s an integral part of what I’m doing in radio in the digital era.

Fear of Wikis may grow after Wikileaks

Have you ever edited a Wiki, let alone created one? It’s a lot of work at the front end to start one. I used to create small wikis on WetPaint for projects just to let a handful of people collaborate, since it eliminates the back-and-forth emails, and the friction that may arise about editing rights to a document.

But each time I recommend creating a wiki, I see a lot of blank stares; eyes begin to roll. No surprise. After all, it still involves understanding a bit of code, and is not as sexy as say a blog platform. But I suspect that the fear-and-loathing factor will now come into play, with the latest round of Wikileaks.

The media covers it more as a cat-and-mouse game with Julian Asange on the run. The Wikileaks.info site itself has been under attack appareantly, and is being mirrored elsewhere.

The site carries this line, “Have documents the world needs to see?” which is all about contributing and sharing. Wikipedia, whose central tenet is centered around sharing (“People of all ages, cultures and backgrounds can add or edit article prose, references, images and other media here.” ) is all about creating information that people may need to access.

There are other Wikis worth taking a look at, if only to diffuse the anxiety about sharing documents online.

  • Take Open Congress. It claims to be “an online encyclopedia about Congress, but more than that, it’s built entirely by readers like yourself. You can write about the importance of a particular vote on a critical piece of legislation, or document your senator’s position on issues like foreign policy, taxation and the environment.”
  • There are Education Wikis like this, created by Librarians, Charter schools, drama teachers. There are platforms such as Knol, and Open Education Wiki.

And I am only scratching the surface of how wide and deep Wiki use is. I just hope, once the WikiLeaks rumpus blows over, we will see a lot more valuable work on wikis.

Do HR Managers ‘get’ social media?

“If somebody in your industry becomes responsive to social media,” observed Jay Baer,  “then your silence becomes deafening.”

He was talking of how listening in for customer feedback, and hiring employees who are attuned to these kinds of feedback mechanisms, have huge implications for business. “Everybody in your company is in ‘marketing,’ whether they are in Marketing or not.”

Jay, a social media strategist, much sought-after keynote speaker, and author of an award-winning blog, Convince and Convert, was our first guest on the show.

We paired him off with Patty Van Leer, Exec/ VP. and Chief Strategy Officer of NAS Recruitment Communications.

We decided to do a show to talk about HR practices, and how talent acquisition (and retention, and employee engagement!) has changed and is changing. Employees today live a greater part of their personal and professional lives online. “HR is still process driven, she observed, so resumes are still used because of application tracking systems. “We still live in two worlds,” she admitted, but also recognized that for generations coming out, building a resume isn’t the first thing that employees do. Building an electronic profile is going to be their gateway to introductions with companies.”

Great show, touching on the hot-button issues of branding, customer service, marketing, and workplace behavior.

At the front end of this show, we also launched On The Ground With Abigail Rethore, a new segment, that will become a weekly sustainability report from different parts of the country.

In the last 10 minutes of the show, Derrick Mains officially announced the launch of a Sustainazility grass-roots movement, and the launch of the wiki -at www.Sustainazility.com.

The podcast is now available on iTunes.

Cross posting this from www.your3bl.com

My graduating Class of ‘digital citizens’

Just got off from the awards ceremony in Colombo, where I spoke, via Skype, from a spare bedroom, to a gathering of 35 attendees who qualified for a certificate.

This was the conclusion of a 6-part series of webinars I conducted for the US State Department, at the USIS in Colombo, Sri Lanka. The series was called Passport To Digital Citizenship.

Ambassador Patricia A. Butenis who addressed the group after me spoke of the ‘Republic of the Internet’ –a very fitting reference, considering the times we are in as nations and communities meld together into a global community that is at once powerful and complicated –as Republics are!

Many of the graduating class are already very active members of this diverse, passionate Republic, using  social media that is becoming their glue (to hold things together) and the thread (an infinite, unravelling ball of thread, that is) that binds us all together. See larger picture here.

Some of you in my class are already moving forward, collaborating and connecting across your specializations, ethnic communities, employee networks and global and local communities.

First, to all of you in this graduating ‘class’ of digital citizens, congratulations! But as I mentioned in my address, don’t just hang that certificate on your wall.

Put it to work. Go light a fire under a sleepy old organization that is stuck in ‘anti-social media’! Show people the power of collaboration and digital storytelling through social media.

Because this blog, Hoipolloi Report, is all about those voices out there, I am taking a step to add a few guest bloggers over the next few weeks. The first of them will be two people from the Class of 2010 Digital Citizens. Who will they be?

Stay tuned!

End Note: A big thank you to Steve England, Dan Wool, Gary Campbell, Derrick Mains and Dave Barnhart who were my co-presenters in this series.

Are you surfing the web or swimming in print?

My recent column in CW (Communication World) magazine is the beginning of what has become an introspective view of where we are headed with all this digital content seeping out of every pore. I borrowed the headline from a campaign for the magazine industry that uses the word ‘swimming’ (in print) to compare it to what they suggest is a less engaging online experience of surfing.

The point I suggest is that we are creatures (and should be connoisseurs) of both worlds.

Download the article here.

The follow up to it will take it further – dealing with ‘Content Snacking!’

If you think that’s a fascinating phrase, consider the phrase ‘Micro Boredom.’ I had not heard of it before. Apparently it had been used by Motorola a few years back. 

Podcast on E-waste and LEDs

I bet, among all the problems you think we are dealing with,  ‘e-waste’ is not on your radar.

It often sounds a lot like the the industrial effluent problem that we keep hearing about.  But e-waste is a lot more than that, and has a bearing on economic and security issues as well. Some startling stats: Between 2005 and 2006, the total volume of waste hitting municipal landfills increased by 1.2 percent. Ewaste however increased by 8.6%!

On last evening’s radio show, we had to interesting guests.

Jeffery Rassas, began YouChange.com to do something about this. But there’s an interesting business model behind it, where both people and planet benefit.

Our second guest was Daniel Henderson, Founder and CEO, Relumination. His company retrofits lighting features in organizations, small and large. But it’s more than the light bulb that we talked about.

Enjoy the podcast!

Download the podcast here.

Or listen to it here.

Is ‘logistics’ campaign by UPS a bit too soft?

I’ve been following the We [Heart] Logistics campaign for UPS since it launched last month.

On the face of it, the tagline seemed a bit too mushy for my liking, considering that logistics in its true sense is a lot more than getting a shipment from point A to point B. (Granted that’s perhaps the brief, to soften the mathematical features of it all!).

Not many people knew that logistics has been the heart of what UPS had been doing for years. There’s a sizable part of a chapter on this in The World Is Flat, where Tom Friedman talks of ‘insourcing’ –how UPS manages hubs for companies such as Toshiba. Computer service hubs, mind you, not shipment distribution hubs. All this is tied to sophisticated logistical feats of its supply chain –that most of us see as just trucks.

So as I began monitoring the news of the interception of package bombs from Yemen on an UPS plane, I realized that UPS is missing a huge opportunity here. Very little related to its ‘logistics’ shows up in the feeds on social media. or Google, Yahoo and Bing which are nourished by social channels.

I wondered what’s taking Ogilvy & Mather Worldwide so long to update the campaign to tell us, for instance how UPS intercepts bad shipments, how the technology and human intelligence works in synchrony. Enough of people dancing in the streets with heart-shaped icons. Tell me UPS, why logistics is more than bar codes, and why our shipments will be safe. Why business is better off because of your vast network of 96,000 vehicles, 268 planes and bicycles.

http://www.youtube.com/watch?v=s79MWIcITuc