Marketing through Robotics and Facebook

This caught my eye this week. A smart move by the promoters behind Ariel, who found a way to get people to play a game of shooting stains (jam, ketchup, chocolate) at items of clothing. The trick was to use Facebook as the interface, and an industrial robot to do the dirty deed.

The other smart move was using a public space such as a train station (Stockholm Central Station) to carry out this live ‘experiment.’

Tablets, digital media coming to a school near you

I have been covering the intersection of technology and education recently, and have interviewed some amazing people at the forefront of the changing classroom.

One of them was Hans Aagard, senior technologist at Purdue University, Indiana. I was intrigued by that university’s approach –plunging in with a social networking application called Hot Seat. It is being used not just on campus, but in the classroom, while the lecture is in progress.

But yes, we are running into mixed signals.

  • While some teachers get their students to create content for topics that have been poorly covered or badly written in Wikipedia, many schools ban on students using Wikipedia.
  • A 2010 survey found that 62.7 percent of US undergraduates surveyed say they owned an Internet-capable handheld device, but many universities have signs posted outside lecture halls about turning off cell phones and electronic devices.
  • Faculty worry that too many screens in class could be distracting to the student and to others, while some high schools have made tablets and laptops integral to the learning experience.

More on this soon. My article was just published in a Sept-Oct issue of Communication World magazine.

So it was a pleasant surprise to see the subject “What Will School Look Like in 10 Years?” taken up in the New York Times  last week. I was particularly interested in the comment by David Silvernail, dir. at the Center for Education Policy, Applied Research and Education. He would rather schools invest in small amounts of technology …to teach students process skills, not just plunking shiny objects in their backpack and expecting them to automatically become smarter. Is he swimming upstream?

I have to admit I have mixed feelings on this.

I teach a robotics class in elementary school. For the past few classes I have been driving  home the importance of research. Finding solutions to problems they never knew existed.  I send them off to encyclopedias, dictionaries and other print material -on purpose. I could easily get them to log on to computers and search –there are more than 20 PCs in the room! But that would be too easy. I don’t want to hold up a think-outside-the-box mantra for problem solving and stick them in front of a… box!

Robotics Club kicks off at Salt River Elementary

A few months ago I never thought I’d be taking on the mantle of coach of a Robotics club.

Well, that day has come!

Today, we kicked off the first meeting of the Robotics Club at Salt River Elementary School. I’m honored to be working with Dr. Bill Johnson, who could probably build one of these amazing bots (to call it a toy is an insult!) in the dark, with one arm tied behind his back.

For all those who despair about kids today being more taken up by computer games than reading and writing, I have news for you.

Salt River Elementary School, Team TitansLast year’s school team, ‘The Titans,’ (students between the ages of 9 and 11) researched the basic conditions and consequence of diabetes, then proceeded to build a robot using mathematical calculations to send it off on a ‘mission’ to solve the problem. They were so good at it and their mission was so well thought out, that they went on to represent the school at the world championships in St. Louis, Missouri.

Care to know more about this? Check out this story.  ASU also featured it here.

Today, we showed parents what humans could do to robots. I talked of the several robots we have taken for granted. Yes, you may have heard of HAL and Roomba.

But not many people have heard of Jason (doing oceanographic studies) DaVinci (performing robotic heart surgery, left), Predator (the drone, of course), Hobo (the fearless robots that disarms explosives),  Dante II (the 990 pound, eight-legged robot built to monitor volcanoes), Kurt (the sewer inspector in Germany).

But more importantly than what humans do to robots is what robots do to humans -the interdisciplinary field of robotics helps us step outside our boundaries, and rethink what seemed impossible.

Here’s one of the smart robots that Dr. Johnson has created. It responds to sound and touch. But, as he notes, that’s only scratching the surface of what these kids are capable of doing.