FaceBook’s social surveillance

Facebook is on everyone’s agenda. I am attending a 5-part webinar hosted by HigherEd Experts on everything Facebook. It covers a lot of the basics, but Fred Stutzman, a PhD student-turned-lecturer comes at it with a deep understanding of what’s going on in this space, in terms of offline-to-online socialization, identity production, privacy and that tricky beast called “social surveillance.”

What’s that?

It’s a phrase that has its origins in deep surveillance methods that include location monitoring and data mining. Which is what social networks have a potential to do, when you think about it. Students are using social networks to do more than upload photos of their dorm. They keep tabs on their circle of friends in a form of benign surveillance.

Because of the rapid shift in demographics, there seems to be two Facebooks separated by an invisible line. Tread carefully when crossing over from your domain into theirs. Last year, a group calling themselves “Students against Facebook” created a sort of a backlash – using Facebook! – against its tracking/surveillance feature.

Breathtaking blog layout

So many blog designs look so similar that it’s refreshing to see a totally new creative approach. And this is not from any agency, mind you! It’s the blog of a U.C. berkeley professor and writer, Jesús Rodríguez.

I think the search box is neat too! Whoever said it ought to look a symmetric box?

He calls it “a treasure trove of (possibly) worthless intellectual trinkets.” Every page brings up a new collage, and fabulous typography.

Take time to ask. Take time to get to know.

As a freelance writer I get pitched a lot. I don’t hit the delete
key unless it’s totally irrelevant. But I have to say there are several
people who do take the time to ask if whom they represent is relevant,
and they do their homework.

I had a pitch from a PR firm in the UK recently that really stood
out. He promised he wouldn’t flood my inbox, and offered an RSS feed as
an alternative –something I opted for.

On a macro scale, how do you get to know an organization, its
priorities, its strategic goals?

On Wednesday I was asked by a local firm
to speak to a group of incoming account managers about strategic
thinking and solutions selling. I used an example of how as
‘transparent’ as it may seem, a company’s web site is the last place
you’ll find that kind of useful information. A Google search would be a
hit or miss, unless you find a corporate blogger giving the inside
scoop. Nor would a site map reveal the inner working groups, the nodes
and the unofficial networks. Taking time to get to know this
“inner-net” means putting our digital smarts aside, and falling back on
our analog skills. I use the phrase “Think digital, act analog” (first
used by Guy Kawasaki, I believe) to illustrate the point.

A good article on this also appeared in Fortune magazine
last month (titled “The hidden workplace.”) “There’s the organization
chart,” it said. “And then there’s the way things really work.”

Bottom line: Take time to understand the analog networks. These power brokers, access points, nodes and human routers may not have a LinkedIn profile, but they sure make things happen!

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Second Life for everyone?

Gartner, yesterday at its tech symposium made a prediction that’s going to set the clock ticking. It said that 80% of active Internet users will be involved in Sccond Life by 2011.

So it’s not surprising that coleges are rushing into SL.

Among them are a few expected names —Columbia, Harvard, Leeds Colege, and Stanford. University of Texas has four islands!  The San Francisco museum of science, art and human perception has its Exploratium in SL. One university has held a 300 level writing seminar (on technology and society). Harvard had an ‘immersive’ seminar last year. The list goes on…

In one sense, Second Life is social media at its best –immersive,
interactive, dynamic, and a totally opt-in environment. But it’s the ability to
engage in content that truly attracts me. Reuters has video, a news
ticker, and downloadable documents in a rich multimedia experience you
just could not have, even via a web 2.0 web site.

From the perspective of lectures, and student interacton, this will
be where many other social media tools –video and movies, IM,
pictures, flash animation, blogs and wikis come together.

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