We have broached this topic here before, talking of grammar and accuracy. In the world of journalism this comes up a lot, and the deputy manager of New York Times’ digital journalism addresses this well.

The need to scoop, to deliver news as it breaks and the expectation of accuracy butts heads in a medium that has two formats, or two delivery systems. Very interesting insight by Jonathan Landman into how the Times juggle datelines, feedback and the challenge of ‘synchronizing’ both products.

In a previous piece Landman talked about a “continuous news” reporter, which is no different from the experience of communicators in other fields. No story is static, so whether it’s a press release or a microsite, I find myself in the continuous news mode.

*Cross posting from ValleyPRBlog.com