The demographics of YouTube is often not what people think. We’ve heard for some time that the audience is skewing toward an older audience.

This article makes you realize that things are changing in aggregator sites like this, and will change. For instance, news is the number one category watched. Not lip-syncing teens, not ads, not movie clips. We are still in the dark ages of video sharing. But very soon YouTube will begin to change as parent company Google addresses the changing demographic, and how best to serve them.

Jason Calacanis makes a point about innovation as being something social media players (who are not obsessed with how Super Bowl ads play out in this territory) need to be more concerned about, rather than ‘scale’