Almost impossible to ignore the GoDaddy pre-game PR that’s been carefully played out. See my longer comment on the Valley PR Blog about Super Bowl advertising
 

Unwittingly, the media –and yes, bloggers– contribute to the story, as Doug Rushkoff told tonight’s Nightline reporter. They were discussing some recent guerrilla marketing tactics such as Ass-vertising (yes, you read that right) for a health & racquet club. Marketing messages on underwear. Now that’s as Godaddy-esque as you can get.

The Boston bomb scare almost outdid it this week, with the placing of electronic panels on bridges –the cartoon characters make obscene gestures. Because of stuff like this that gets tagged under ‘marketing’ no wonder people squirm when they hear someone recommend something out of the box, or a tactic that would push the envelope. There are other envelopes to push, if Godaddy’s agency could get past the hackneyed boob jokes. It’s about time marketing returned to the box, and at least stayed relevant.