How will we watch TV five years from now? In our attention-deficit media environment, every story in print or on radio seems to draw us online with the "more information online at…" footnote or sidebar. In a few weeks form now (Sept 5th 2006) CBS will begin to simulcast its evening news with Katie Couric, a definite nod to the fact that the once-captive TV audience is moving into broadband.
On the face of it, this doesn’t seem like anything new, because they have been all taking baby steps in this direction. ABC, NBC and others have all begun streaming news off their web sites. But not live, as will now become the standard. A few years from now we will wonder how we ever put up with time-delayed news clips for so long. Apart from news, there’s the entertainment side of things that’s clearly feeling the YouTube effect. CBS PrimeTime will make available hits like CSI and Survivor on Innertube, the broadband counterpart irolled out earlier this year.