Now here’s a move that’s bolder than I expected. Ford, on it’s Bold Moves site has a dealer talking about the company being "a huge ship that takes forever to turn" and a marketing manager prefacing at a presentation about low morale. Marketing Vox is also reporting how Henry Copeland of Blogads has called a new bactch of ads the ‘first Cluetrain ad.’

This spot opens with a spokesperson for the Rainforest Action Network, talking of Ford’s problem. She is followed by an ‘industry analyst’ and others who continue the unflattering view. Ok, so there is some optimism that follows, with talk about hydrogen fuel fleets and the environment. But it sure tells a more compelling story than conventional commercials that feature beauty shots of cars zipping through the countryside. The new beauty shots are gas stations with the price boards displaying high prices, belching smokestacks and ugly congested freeways.