In a recent survey, 72% of respondents said they  downloaded or listened to podcasts on technology topics on more than one occasion. That’s a very high number, and a sobering one, considering it comes from a Universal McCann survey. Reported by Marketing Vox.

I feel vindicated about the insights into white papers and reports, as I have been encouraging many people to think of podcasts as the better delivery system for content we traditionally dump into PDFs. According to the study, nearly 60% of respondents said information on business or technology topics via white papers would be "more interesting" if they were delivered via podcasts. But not just in B2B marketing. How about internal marketing? I believe that much of the content that gets lost on company intranets would be better used if employees were given the podcast alternative.