I can’t see why CBS News would use such a lame slogan, "Just watch," for the transition of Katie Couric. There’s so much more to news today, even on the CBS site, which ironically tries to get viewers to do more than just watch. It’s more like just customize on their site with RSS feeds, cell phone alerts, podcasts, and my favorite the build your own broadcast, that allows you to add stories as playlists. Someone should have told them, too, that Fox news has been using ‘just you watch’ for quite sometime now. I would’ve thought the ‘just’ (do it) sloganizing was in retirment by now.
I have to admit that I haven’t been very impressed with the new CBS slogan myself. It makes me wonder if they’re all just running out of cute and memorable ways to beg for ratings!
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