Another an ad stunt on Amazon Fishbowl. Starring Thomas Friedman dressed up as an UPS driver on a  delivery run. It plugs the expanded version of The World is Flat.

If you’ve read the book, you’ll know why Amazon teamed up Friedman with UPS. In the first edition, Friedman has a section on UPS ("the ones who wear the homely brown shorts and drive those ugly brown trucks") that illustrates his flat-earth theory –how the company’s huge logistics operation makes small companies compete better. Now if only an ugly brown truck were to pull up outside my house…