Now that TV shows are popular downloads on iTunes, it’s about time to think of the once-upon-a-music site as a media and content distributor. This week, there was news that World Cup fans in Germany could download city guides, when travelling to Germany.

So how about school’s posting lectures? Or companies distributing press releases? Take this example. Abilene Christian University has an agreement with iTunes to put their course material there. This is probably based on the old Apple model of being the device for students, so the iPod is a much better fit than a PC. Apple’s site, "iTunes U" talks this up, and why "course content must be portable."