An Apple campaign pitting Macs against PCs is a lot like the Mac itself, stylish and simple. It’s a good example of how to be convincing without ad copy butting into the story. Two people in front of a camera exchanging barbs in a way typical Mac and PC people would.

In the ad, ‘Network,’ there’s great body language, a lot of unpolished, but authentic ‘waitwaitwaitwaits’ and ‘aaaahs.’ The one on ‘Restarting’ has both of them in conversation, but Mr. PC’s speech freezes mid-sentence, and he has to restart. Much to the amusement of our Mac fella who wanders off camera to get help for his friend, from IT. 

The only polished ‘copy’ comes out in the Wall Street Journal ad –and that when Mr. PC reads off Mossberg’s column. Walt Mossberg, in case you aren’t into his technology column, is someone who’s opinion makes or breaks a product. No surprise then that this campaign is also running on the front page of the Wall Street Journal’s online edition.

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