New York Times –why layout matters

Amazing new look for the Times. Suddenly it feels like a paper again. I know, I know, it’s supposed to be an un-paper, in our all-things-digital age. But some of us are still attached to printed products –or the analog experience of the digital counterparts– even though we love our RSS.

I used to always wonder whhat’s so hard about making the lead story look like a lead, and to make the photographs seem less like thumbnails.Shoving all the excess NYTimes.com nav links to the bottom deinitely reduces the clutter.

In the offline world layout is huge. Ever been to a grocery store after it’s been remodelled? It just ruins your internal gps system. My local library switched the orientation of the checkout desks, and terminals, and it’s thrown a lot of people off. Design matters. Now if only NPR could do something about it’s eighties layout…

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