Google and Microsoft know the value of our desktop. Their land grab involves going after each other’s core business. Google just acquired Writely, and of course Microsoft is big on search. See Forbes story today.

Then there’s Apple, snapping at the heels of both. Apple has the brand image and the coolness factor to easily derail their plans, not by going after the desktop, but by giving us an alternative to the new media. The Mac Mini, is just the start of this. Mike Langberg of the San Jose Mercury News sees another frontier. Not the desktop, but the couch.

Worth a look: Google for Mac fans. http://www.google.com/mac.html