One more milestone to take note of. (see other milestone here.)

MediaPost reports that people in the U.K. spend more time online, than in front of the tube.  The study was by TNS Media Intelligence and Google. In the US, it’s still equal time to the two screens.

What does this forebode for marketers? Futurists such as Bowman and Willis on journalism (We Media) or Scoble and Israel on marketing (Naked Conversations.) have been saying it quite bluntly. People want to participate, and TV was intended for the opposite kind of involvement  (or non-involvement.) From the couch…