Nothing like a 4-letter word in gigantic type to get attention.

New York mag, is slightly (!) late in recognizing the impact of blogging. But the discussion is worthy, including, that of Chris Anderson’s ‘long tail theory.’ Anderson, the Wired editor (named Editor of the Year in 2005 by Advertising Age) coined the term 2 years ago not to describe blogging, however.

Almost a year ago, The Nation covered blogging.

And of course, there was the (in)famous Forbes magazine story (left) about the ‘online lynch mob.’ that raised a lot of ire.