“Shorts” is a term used to describe short films. In a changing media landscape where we can now watch movies on cell phones, the duration of ‘short film’ is in seconds, not minutes.

But there’s another trend in going short –text ads in search engines. As reported last week here, Yahoo has cut down character length from 190 to 70. This is a trend worth watching this year, as advertisers begin to see mobile devices as a medium that deserves attention and ad dollars.