We have all heard the great branding stories about Diet Coke. Not often do you hear about how confusing the mesaging could be. Fast Company ran this story in the September issue of the magazine.

It’s available online here. A chart is a great way to explain ‘the many faces of no-cal Coke.’

If you’ve never knew which zero calorie Coke’s brand message included a call to "flirt, laugh, dance, prance, giggle, wiggle," check it out!

Having said that, the Diet Coke site, is worth a visit, too!