There are more than 20,000 PR practitioners registered with the PRSA (Public Relations Society of America) and probably thousands of independent professionals. So it comes at a good time to observe "Ethics Month" in September.

Chapters are urged to "focus on our obligation to practice solid ethical public relations,” said David C. Rickey, who is chair of the Society’s Board of Ethics and Professional Standards.

PRSA is even making available an ‘ethics kit’ to chapters.

Speaking of ethics, check the PRSA’s guidelines for the use of VNR’s (Video News Releases.)