I have been looking at database marketing more closely for an upcoming article, and discovered an amazing company that has managed to combine the power of social networks, with the power of databases. It’s called Jigsaw, which is a sort of a modern day bazaar where the buying and selling between takes place between not just ad-hoc visitors, but members who pay to be in the network.

But unlike other online bazaars, the product and the currency is data; Jigsaw members trade contact databases, and use 25 contacts to ‘pay’ for their monthly subscription! (They could alternatively fork out $25 a month)

And like Ebay’s rating system, members not management, keep the trading floor clean. Anyone can challenge the accuracy of contact information submitted –a neat twist to the ‘wisdom of the mobs’ principle.