Speaking of Wi-Fi, imagine what wireless connectivity could do for marketing, when, say your end-users are suddenly more connected, not just from their PCs but from every other interface and non-work environment. Cell phones are already building Wi-Fi into their features, and soon every other gizmo on earth will have to go down that road with Wi-Fi or RFID (radio frequency Identifiication) chips.

Two stories stand out this week. The first, is no surprise, but the story is creepy. The Wall Street Journal story on the use of RFID –essentially chips-within-chips– in blacjack chips. Suddenly the pit bosses have more’ insight’ into of the players at the table, because their chips ae reporting back data in real time!

Another story this week, on gaming of a different sort, if from Nintendo that plans to provide some 1,000 new Wi-Fi hot spots across Japan, possibly at no charge. Online multiplayer gaming is a big business here in the US. Just ask Shockwave, or do a Google search and see! You may not be in the game category but if you’re a marketer, you’ll need to pay attention to what’s going on here.