GoDaddy is not the first nor the last company to experiment with controversial advertising. Much has been written about the domain name company’s controversial Super Bowl ad. But looking at the post-Janet Jackson ‘wardrobe malfunction’ storyline again, I cannot help noticing the clever details of the satire.

1. The  C-span-like footage opens with a title that places the ‘hearings’  in Salem, Ma.
2. The station identification says G-spin   
3.  The Chairman of the committee, at the back of the room, drops his head in disgust when the model demos the ‘routine’ she will be doing on the Go-daddy commercial –the commercial apparently under investigation.
4. Cut to what seems like the committee chairman, seen holding up an oxygen mask to his face.
5. The commercial ends with a title screen that says "See more coverage at GoDaddy.com"

Coming at a time when the media is being investigated for a number of controversies, the trial re-enactment is funny. More so, after it was pulled off the air after airing once. It’s also has a more serious criticism built in: old people trying to understand the dot-com business. Also, the pun must be deliberate -the end frame invites viewers to see more ‘coverage’ at the Go Daddy web site.

Speaking of more coverage, the commercial (actually a commercial about a commercial) looks like the start of a new dimension for GoDaddy, which now has Radio GoDaddy, which webcasts programs on topics such as viruses, and domain name issues. Then there’s Bob parson’s own blog. If you don’t know this already, Parsons is a the CEO of the company. In a world where corporate blogging is still considered risky business, the CEO-blogger pulls no punches.

Seth Godin once thought that CEO-Blogging was not going to happen. He listed 5 ingredients to keep a blog alive: Candor, Urgency, Timeliness, Pithiness and Controversy. Guess what? Bob Parsons seems to have all of the above. Plus one more: Guts. Check out how he says exactly what’s on his mind about the SaveToby.com site (registered with GoDaddy, that people want him to take down.) Zero spin.