Dan Gilmore’s interview by WIRED magazine last week about Gilmore’s latest book, We the Media: Grassroots Journalism by the People, for the People, available online here, makes a few points that the old media will hang onto –trust, and the ‘code of ethics’ question, now that bloggers are in the news business.

But the real point Gilmore made about the anyone-can-be-a-journalist issue, was the potential for the big media to lose advertising when their readership drops. He cites, eBay, Tivo and Blogs as part of the new eco-system.