Daily Archives: May 31, 2006

Great media buy

Ad_wwfPrint media doesn’t get much credit these days, with so much digital options.

This ad, for the World Wildlife Federation uses te serrated edge of a newspaper in a way no one has ever considered as part of the medium’s benefit. Check a larger layout here.

The copy, next to the logo says: "Not recycling this newspaper is the same as cutting down another tree."

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Posted by on May 31, 2006 in Media